Killer Advertising – The Women’s Media Center

By Kate McGuinness | January 25, 2012

sexist ad

Cross-posted with permission from Role/Reboot

At the beginning of each year, most of us consider changes we would like to make in our personal lives. I decided to bypass the usual weight and fitness resolutions and focus on institutions I’d like to change. The list is long, but I have prioritized mass-market advertisements because they are pervasive and have the power to shape viewers’ attitudes toward much more than the products they are promoting.

I hope after reading this piece, you will join me in a campaign to improve advertisers’ practices.

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